Is Attitude Everything?

"Attitude is everything" is one of the most trite sayings that exists. And more than trite and overused, it's also generically applied to just about any situation, often when it truly does not apply. What exactly does "attitude is everything" mean, and when it is relevant? I believe, within the network marketing community, it applies to one very specific principal...one specific situation. And the situation is within the mentor-mentee relationship, in how we prepare our distributors to face the situations they will encounter in building their network marketing business.

Often, attitude is used in the context of reacting to a problem or obstacle that has been encountered...in the case of telling new distributors to "have the right attitude" when they have suffered a set-back or disappointment. This is a reactive, after-the-fact use of attitude that I think is more the norm but not the correct application of "right attitude principals."

Instead, I believe the idea of getting one's attitude right is a principle that should be applied much in the same manner as our society sometimes looks at raising children. In the child-rearing version of this concept, the idea is that we raise our children and teach them proper morals and ideas, and provide them with the information to have the right attitude about people and ideas, and then let them go out into the world, once they reach the appropriate age, and trust that the theory that has been taught will be applied and lead them to be good friends, mates, and valuable contributors to society.

Within network marketing, I believe the concept of the right attitude is the same. We should concentrate on helping new distributors to set their attitude right from the beginning, not in the case of helping them react to situations but, instead, in the proactive context of helping them to learn and understand proper attitude in theory before sending them out to put it into practice.

The truth? Unfortunately, most new distributors will be rushed into business building first. Instead of helping them understand the attitude of a successful distributor, they will be thrown into the boiling water and told to say and do things that may or may not be consistent with their own beliefs or manner of operation. And when they suffer disappointment and understandably react in a disappointed way, they are told that they have the wrong attitude.

We believe that network marketing business can be built in a hype-free, genuine, and authentic way. Authentic business building is an open and direct way of building where each distributor is encouraged and supported in effective business-building ways that feel right for them. Visit http://uniquehomebasedbusinessopportunity.com to see how. A business that is designed around the values, talents and goals of an individual is a business that can be sustained.